Back in London for UEFA’s Champions Innovate program

Written By Carsten Couchouron

It's always a pleasure to be back in the wonderful city of London, all the more so when there is a great Final about to be played and UEFA's Innovation Hub is showcasing its hashtag#ChampionsInnovate pilot program and the 2024 finalists startups: Pavegen, My Emissions and Pledgeball.

We were delighted to collaborate with Charles Frémont and Eliott Castille of UEFA's Innovation Hub to help source innovative solutions from the hashtag#nordics, and to promote the program in the region.

Thanks to all involved for putting up a great event in the London City Hall, to Greater London Authority and London & Partners for hosting us, to the participating UEFA Champions League partners Rockstar Energy Drink, Just Eat Takeaway.com, Mastercard, and to all other stakeholders who made this possible.

hashtag#ChampionsInnovateLondon24 hashtag#UEFAChampionsLeague hashtag#London2024

Carsten Couchouron
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