Sports Lab Copenhagen agrees strategic partnership with Sao-Paulo based sports innovation center Arena Hub
Copenhagen, March 9, 2021 14:30 CET
Sports Lab Copenhagen agrees strategic partnership with Sao-Paulo based Arena Hub
Sports Lab Copenhagen enters a strategic partnership alliance with Arena Hub to support the international expansion of Nordic based sports innovation startups and eco-system players into the South American markets with initial focus in Brazil, while reciprocating the support to Brazil based startups and eco-system players interested in the Nordic countries, with initial focus in Denmark.
Sports Lab and Arena Hub have agreed to support each other in the development of the sports innovation and sports tech ecosystems, using their extensive sports business and innovation expertise, connections and know-how in their respective geographical regions.
The cooperation will take the form of concrete initiatives giving visibility and access to networks in each other’s domestic markets, participation in each other’s content programs and platforms, and exploring synergies between local universities and research projects within their respective ecosystems.
“We’re truly excited about partnering with Arena Hub, who share our mission and values to promote social, environmental and economic impact through the development of our sports innovation eco-systems. We are witnessing a growing number of Nordic scaleups that are ready to scale internationally and Brazil represents a large market that acts as an innovation and technological hub for the Latin and South American region” says Sports Lab Copenhagen’s CEO, Carsten Couchouron.
“We are very excited with this partnership with Sports Lab Copenhagen. Denmark and its neighbouring Nordic countries are front-runners when it comes to innovation, digitalization and technological development and great test markets for the international development of technology startups, thanks to a wide and early adoption of digital and network based solutions” says Arena Hub’s CEO, Ricardo Mazzucca.
About Sports Lab Copenhagen
Sports Lab Copenhagen is a membership-based hub and network supporting startups innovating in sports and well-being and developing the Nordic sports innovation eco-system, with physical office hubs in Copenhagen. Sport Lab Copenhagen’s simple yet ambitious vision, is to create the ideal environment to inspire and support innovators and entrepreneurs who are on a mission to bring about positive societal change by innovating in and through sports, and breaking ground in the ways that sport is experienced by athletes and fans.
About Arena Hub
Located in Allianz Parque, in Sao Paulo, Brazil, Arena Hub is a non-profit organization and a center for innovation and entrepreneurship stimulation. Arena Hub’s purpose is to develop the sports, media, and entertainment industry, generating social and economic impact, and connecting professionals, startups, organizations, investors, and large businesses in the ecosystem. Believing in, supporting, and accelerating initiatives, businesses, technologies, and ideas used by sports to promote social and digital transformation are Arena Hub’s main objectives. Arena Hub’s mission is to train youth, athletes, and industry professionals, encourage best practices in management, and generate new business by uniting all the players in the market on a single platform.
For further information please contact:
CEO Carsten Couchouron
Sports Lab Copenhagen
+45 21 52 01 26
Sundkaj 7, 2. t.v.
DK-2150 Copenhagen Nordhavn
Denmark
www.sportslab.sport
and/or
CEO Ricardo Mazzucca
Arena Hub
+351 934620297
ricardo.mazzucca@arenahub.com.br
Allianz Parque
Rua Palestra Itália 200
Portão A - Água Branca
São Paulo - SP, 05005-030
Brazil